This is the first magazine I have purchased for the ipad. I bought it because Ive enjoyed the magazine, and I do love the content. The app is a different story though. Theyve basically just photographed the magazine. The layout takes no advantage of the possibilities of a tablet, it doesnt even rotate into landscape. The beautiful photos are often stretched over two pages and cant be viewed on their own. Articles include mobi tags (!?) and I havet been able to set up the complex series of mirrors required to use them. There is the usual ad content so why not link to the sites of the advertizers. This is the laziest magazine app Ive seen. The developer should be fired, they have absolutely no imagination.